A preliminary version of the soon-to-be-released Juice Ecommerce software is operational on Shire Oil's website, shireoil.com.

Although Juice Ecommerce (a system to manage the sale and display of products online) is due to be released at the end of February, a preliminary version of the software is already in action. Shire Oil sell horse ointment products to national and international customers.

The pre-release version of Juice Ecommerce - with payment and ordering features disabled - is being used by Shire Oil to allow their Web-based product catalogue to be edited and managed easily.

Juice Ecommerce features:

• a robust and comprehensive catalogue system
• SEO-friendly website display (with the automatic generation of "friendly" URLs)
• fully flexible display options allowing integration into any site design
• completely customisable shipping calculation
• full integration with PayPal Website Payments Pro by default, allowing websites to accept payments without transferring away to a third party